CHEERS, A NEW ALCOHOL AND COCKTAIL DELIVERY APP, LAUNCHED ITS FIRST EVER OOH ADVERTISING CAMPAIGN IN TIMES SQUARE.

OUTFRONT STUDIOS designed Cheers' first OOH campaign to launch their brand in Times Square, which resulted in reaching thousands on Instagram and securing $300k for the startup!

INSIGHTS

RESULTS

7K+

Potential people reached on Instagram

278

People scanned the QR code and visited the landing page

197

Completed the form on the landing page, a 95% completion rate

SOURCE: INSTAGRAM, 2021 & CHEERS APP, 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

In May 2021, the Cheers campaign was featured on The Bird in Times Square. The digital ad featured clever phrases such as, “From the bar to your doorstep” and bright colored photographs of the handcrafted cocktails.

Creative Excellence

OUTFRONT STUDIOS designed the creative for Cheers, using the app's trademark golden color and featured a QR code to encourage consumers to scan and learn more.

IRL TO URL

The Cheers team posted several photos of the campaign to Instagram, including one image of them toasting champagne with The Bird in the background.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!