Celebrity Motor Car is a New Jersey luxury auto group owning multiple dealerships such as Mercedes, Maserati and Alfa Romeo across northern New Jersey. The challenge the auto group faced was their lack of web traffic to their home website. Celebrity Motor Car turned to OOH to help create a massive impact.
INSIGHTS
RESULTS
44%
Lift in organic search
SOURCE: LEGAL
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Strategically Placed
Completely saturate northern New Jersey with a mix of digitals, bulletins and poster billboards to provide maximum reach and frequency for their 8-week campaign.
Creative Excellence
OUTFRONT’s Creative Studios helped design eye-popping creative that vividly displayed their website to spark curiosity and search.