Casey
Trees

Casey
Trees

WE INCREASED ONLINE REQUESTS FOR FREE TREES WITH CASEY TREES.

Casey Trees is a non-profit committed to restoring, enhancing, and protecting city trees. They wanted to reach DC residents and encourage them to sign up to have trees planted at their houses for free. OOH and mobile was added to their media mix to target this specific audience and increase the number of people utilizing their RiverSmart Homes program.

INSIGHTS

RESULTS

3X

Increase in online requests

151%

Lift in secondary action rate

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Casey Trees used a mix of both street level and rail media to maximize reach. Media was strategically placed to target Washington, DC residents living in wards 7 and 8.

Proximity Targeting

We geofenced the three zip codes that are in the respective wards to align with their target audience and reach them again with mobile ads after seeing the OOH ads.

Campaign Success

Over the course of their OOH campaign, Casey Trees received over 450 requests through their RiverSmart Homes program for free trees.

SOURCE: OUTFRONT Mobile Network

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

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