WE SAW A 367% LIFT ABOVE THE MOBILE ALONE BENCHMARK
Carl’s Jr. used a promotion to drive consumers to Carl’s Jr. locations through
an OOH and Mobile media strategy.
INSIGHTS
RESULTS
367%
ESTIMATED LIFT IN SAR
187K+
TOTAL IMPRESSIONS
81
TOTAL SECONDARY
ACTIONS
SOURCE: OUTFRONT Mobile Network, Internal Study [2018]
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Flight Dates
6/11/18 - 7/11/18
Rationale
Driving awareness and consideration for Carl’s Jr.
Proximity Targeting
Geofenced a 1-2 mile radius around
Carl’s Jr. locations in the Northern Arizona and Tucson
area.