Carl's Jr.

Carl's Jr.

WE SAW A 367% LIFT ABOVE THE MOBILE ALONE BENCHMARK

Carl’s Jr. used a promotion to drive consumers to Carl’s Jr. locations through an OOH and Mobile media strategy.

INSIGHTS

RESULTS

367%

ESTIMATED LIFT IN SAR

187K+

TOTAL IMPRESSIONS

81

TOTAL SECONDARY ACTIONS

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS

THE FACTS

Flight Dates

6/11/18 - 7/11/18

Rationale

Driving awareness and consideration for Carl’s Jr.

Proximity Targeting

Geofenced a 1-2 mile radius around Carl’s Jr. locations in the Northern Arizona and Tucson area.

CASE STUDIES

ADDITIONAL CASE STUDIES