Candidate
Jacque

Candidate
Jacque

WE SAW A 85% LIFT ABOVE THE MOBILE SAR BENCHMARK FOR CANDIDATE WHAUMBUSH

Jacque Whaumbush ran for election for Register of Wills in Philadelphia. In a contested primary battle with two other well-known candidates, Jacque Whaumbush and his public relations team were facing a brand awareness problem. In the run up to the election, the Whaumbush campaign utilized a mix of OOH and mobile to generate awareness.

INSIGHTS

RESULTS

85.6%

Increase in mobile SAR against benchmark

5.57%

SAR

199K

Mobile Impressions

SOURCE: OUTFRONT Mobile Network

DISCLAIMER: FOR PRESENTATION PURPOSES ONLY. NOT A PAID POLITICAL ADVERTISEMENT. OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

OUTFRONT was able to identify a key OOH unit with high impression counts in Philadelphia to help build awareness.

Proximity Targeting

OUTFRONT’s Mobile Network was layered in for engagement reaching a captive audience across Philadelphia, who were primed by the OOH.

Generate Awareness

Overall, the Whaumbush team was satisfied with results of the campaign. OUTFRONT was able to not only deliver results on paper, but on many occasions Candidate Jacque Whaumbush’s constituents mentioned to him how much they loved seeing his billboard and seeing the mobile ad.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!