Candidate
Cori Bush

Candidate
Cori Bush

CORI BUSH DEFEATED A DYNASTY WITH OOH BY HER SIDE

Congressional democratic nominee Cori Bush made history August 4th, 2020 when she unseated the incumbent William Lacy Clay. The Clay family has held the seat for over 50 years, William having served for 20 years. Bush ran against Clay in 2018 and was unsuccessful in that attempt, but came back triumpant in 2020 with an OUTFRONT campaign in tow.

INSIGHTS

RESULTS

3.1%

Difference in the polls

1.8M+

A18+ impressions on 3 week flight

SOURCE: GEOPATH & THE NEW YORK TIMES

DISCLAIMER: FOR PRESENTATION PURPOSES ONLY. NOT A PAID POLITICAL ADVERTISEMENT. OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The OOH campaign included a mix of bulletins and posters that lined both interstates and busy surface streets.

Driving Results

Bush, a Ferguson resident and activsit, is an exemplary model for community and service. Cori works as a pastor and nurse, with a touching past of homelessness and perseverance. Her win is an inspiration and the perfect representation of how OOH can aid in awareness and results.

Client Praise

“OUTFRONT was amazing! They were able to handle our requests in a timely fashion and the incredible visibility on our campaign allowed us to reach more voters who may not have known about my race for US Congress. I’m forever grateful that we made the choice to go with OUTFRONT for our posters and billboards..”

- Cori Bush, Democratic Nominee, US Congress (MO-01)

CASE STUDIES

ADDITIONAL CASE STUDIES

ShopBlackCT
DCHA
Calvin Klein x Heron Preston
Milestone
Artifex
Dom Perignon x Lady Gaga
View All Case studies

Thank you!