Calvin Klein

Calvin Klein

WE ACHIEVED POTENTIAL REACH OF 46.4M INSTAGRAM USERS

Calvin Klein made history by featuring Black transqueer model Jari Jones in the #ProudInMyCalvins campaign. “The billboard is like looking into the future,” said Jones.

INSIGHTS

RESULTS

3M+

OOH impressions (4-week flight)

46M+

Potential reach on Instagram

64M

Press impressions

SOURCE: INSTAGRAM, CISION, 2020

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

The Right Creative

Jones was one of nine models featured in a campaign intended to encourage finding “connection through community."

The Right Location

Calvin Klein’s billboard sits in an iconic location within Manhattan’s high-fashion neighborhood of SoHo.

Social Amplification

The combination of unbeatable location and compelling creative resulted in massive viral reach for the campaign.

CASE STUDIES

ADDITIONAL CASE STUDIES

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