Calvin Klein

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Calvin Klein

Download Case Study

WE HELPED DESIGNERS CALVIN KLEIN AND HERON PRESTON AMPLIFY THEIR COLLABORATION ON AN ICONIC NYC WALL

Calvin Klein collaborated with designer Heron Preston on a series of billboard advertising in New York City. These billboards blew up on social media, as each featured celebrity on the campaign and the photographer shared their moment in the spotlight.

INSIGHTS

RESULTS

3.2M+

Potential people reached on Instagram

890K+

Potential people reached on Twitter

SOURCE: INSTAGRAM, TWITTER, 2021

DISCLAIMER: FOR PRESENTATION PURPOSES ONLY. NOT A PAID POLITICAL ADVERTISEMENT. OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Choosing to advertise on the coveted OUTFRONT wall in Soho helped maximize amplification of Calvin Klein and Heron Preston’s collaboration.

Creative Excellence

Each billboard ad featured Heron Preston’s orange, transparent stripe across the Calvin Klein logo. Celebrities were also featured on the campaign such as rappers Lil Uzi Vert and Nas.

Campaign Success

The numbers speak for themselves! Millions were reached on social media as a result of the IRL to URL amplification.

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