WE DROVE BRAND RECOGNITION AND AWARENESS FOR CALIDAD BEER
Calidad Beer, a new company focusing on authentic Mexican style beer, was looking to generate brand awareness among Los Angeles millennials and to drive account sales throughout the Los Angeles area.
STRATEGY & TACTICS
THE FACTS
Strategically Placed
Calidad Beer utilized two high impact bulletins to reach their target audience with their brand message.
Creative Excellence
Simple and eye-catching, these brightly colored billboards made a statement on heavily trafficked Los Angeles intersections.
Client Praise
“Our campaign was a success, providing us with prime advertising real estate adjacent to a high traffic LA intersections. We received feedback from customers that they discovered Calidad through driving by our billboard. Our account executive worked closely with our team to design a campaign that aligned with our marketing strategy!"