United States
WE DROVE SALES FOR BURROW THROUGH NYC SUBWAY ADVERTISING
In their first ever ad campaign, Burrow utilized NYC subways to drive awareness of their selection of “couch-in-a-box.”
OF SALES ATTRIBUTED TO BURROW’S SUBWAY ADS
PEOPLE REACHED ON SOCIAL MEDIA
PEOPLE THE OOH ADDITIONALLY SPREAD TO
Burrow capitalized on New Yorker’s daily commutes, reaching their target demographic as they moved throughout their day. Burrow used a brand train as well as wrapping the Shuttle between Times Square and Grand Central to showcase how their couches are perfect for doing absolutely nothing
Burrow found that 60% of their sales were attributed to New Yorkers seeing their ads on their daily commutes. Burrow also saw an increase in social chatter with commuters posting photos of the subway on their social platforms
“We thought subway ads were just top-of-the-funnel, but we’ve found that they’re actually a really big part of a buyer’s decision process.” - Erica Amatori, Director of Marketing Burrow
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