Burrow

Burrow

WE DROVE SALES FOR BURROW THROUGH NYC SUBWAY ADVERTISING

In their first ever ad campaign, Burrow utilized NYC subways to drive awareness of their selection of “couch-in-a-box.”

INSIGHTS

RESULTS

60%

OF SALES ATTRIBUTED TO BURROW’S SUBWAY ADS

2.6M+

PEOPLE REACHED ON SOCIAL MEDIA

806 K+

PEOPLE THE OOH ADDITIONALLY SPREAD TO

SOURCE: ADEXCHANGER, 2018 & NUVI 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Strategically Placed

Burrow capitalized on New Yorker’s daily commutes, reaching their target demographic as they moved throughout their day. Burrow used a brand train as well as wrapping the Shuttle between Times Square and Grand Central to showcase how their couches are perfect for doing absolutely nothing

IRL to URL

Burrow found that 60% of their sales were attributed to New Yorkers seeing their ads on their daily commutes. Burrow also saw an increase in social chatter with commuters posting photos of the subway on their social platforms

Client Praise

“We thought subway ads were just topof-the-funnel, but we’ve found that they’re actually a really big part of a buyer’s decision process.” - Erica Amatori, Director of Marketing Burrow

CASE STUDIES

ADDITIONAL CASE STUDIES