Bumble

Bumble

WE REACHED OVER 5.5 MILLION DIVERSE NEW YORKERS ON THE SUBWAY

Showcase the diversity of people in NYC ready to meet on Bumble’s dating, friendship making, and business relationship developing platforms.

INSIGHTS

RESULTS

5.5M+

PEOPLE REACHED ON TWITTER

653K+

ADDITIONAL PEOPLE THESE ADS SPREAD TO

SOURCE: ADWEEK & NUVI, 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Strategically Placed

Bumble used billboard and transit OOH across many different neighborhoods of NYC. The diverse placement of ads targeted Bumble users as they headed to work, traveled home, and popular places to hang out

Creative Excellence

The creative featured New Yorkers from all different backgrounds that are currently using Bumble services. CEO Whitney Wolfe Heard said the campaign’s aim was to “celebrate the city and the incredible people using our product.” Each image of an New Yorker featured their age, occupation, location, and an inspiring quote

IRL to URL

The campaign went viral on social media, reaching Bumble’s target NYC audience. The inspiring New Yorkers featured in the campaign shared their photos on OOH to their personal social media accounts. Bumble also shared the creative on their @FindThemOnBumble Instagram account

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