United States
WE REACHED OVER 5.5 MILLION DIVERSE NEW YORKERS ON THE SUBWAY
Showcase the diversity of people in NYC ready to meet on Bumble’s dating, friendship making, and business relationship developing platforms.
PEOPLE REACHED ON TWITTER
ADDITIONAL PEOPLE THESE ADS SPREAD TO
Bumble used billboard and transit OOH across many different neighborhoods of NYC. The diverse placement of ads targeted Bumble users as they headed to work, traveled home, and popular places to hang out
The creative featured New Yorkers from all different backgrounds that are currently using Bumble services. CEO Whitney Wolfe Heard said the campaign’s aim was to “celebrate the city and the incredible people using our product.” Each image of an New Yorker featured their age, occupation, location, and an inspiring quote
The campaign went viral on social media, reaching Bumble’s target NYC audience. The inspiring New Yorkers featured in the campaign shared their photos on OOH to their personal social media accounts. Bumble also shared the creative on their @FindThemOnBumble Instagram account
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