Directly trackable revenue
Increase in return on ad spend from 2020
Increase in return on ad spend from 2019
As spring approached, more and more people were anxious to venture out of isolation as vaccines became available. As part of the Zoo’s robust media mix, OOH Liveboards, Digital Billboards, Bus Ultra Super Kings, and Retail Digital Screens were used to capture the Bronx Zoo’s target audience.
Being primarily an outdoor attraction, Bronx Zoo had the advantage of offering open space, easy social distancing, and an escape within the city. There was an opportunity for Bronx Zoo to reach the tri-state area, and attract visitors with relevant messaging, “Spring to Life”, “Go From Feeling the Weight of the World to the Wonders of the World”, and “See Life from a New Perspective”.
“Bronx Zoo’s OOH placements for the Spring 2021 campaign delivered nearly 100 million impressions across the New York Area. The OOH supported and fed a broader full-funnel campaign that featured everything from audience-targeted video and display, to paid social media ads, to conversion-centric digital tactics.”
United States
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