WE INCREASED RETURN ON AD SPEND FOR THE BRONX ZOO

The Bronx Zoo, a popular New York City attraction, brings millions of locals and tourists to the park every year. The Bronx Zoo turned to OUTFRONT to reach target consumers, including parents with children 12 and younger within the household, attraction lovers, social fun-seekers, and culture cravers within the Tri-State area.

INSIGHTS

RESULTS

2.5M

Directly trackable revenue

50%

Increase in return on ad spend from 2020

242 %

Increase in return on ad spend from 2019

SOURCE: DALTON AGENCY

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

As spring approached, more and more people were anxious to venture out of isolation as vaccines became available. As part of the Zoo’s robust media mix, OOH Liveboards, Digital Billboards, Bus Ultra Super Kings, and Retail Digital Screens were used to capture the Bronx Zoo’s target audience.

Creative Excellence

Being primarily an outdoor attraction, Bronx Zoo had the advantage of offering open space, easy social distancing, and an escape within the city. There was an opportunity for Bronx Zoo to reach the tri-state area, and attract visitors with relevant messaging, “Spring to Life”, “Go From Feeling the Weight of the World to the Wonders of the World”, and “See Life from a New Perspective”.

Campaign Success

“Bronx Zoo’s OOH placements for the Spring 2021 campaign delivered nearly 100 million impressions across the New York Area. The OOH supported and fed a broader full-funnel campaign that featured everything from audience-targeted video and display, to paid social media ads, to conversion-centric digital tactics.”


- Andrea Collins, Associate Media Director
CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!