BREX INCREASED THEIR ROI AND DOUBLED THEIR VALUATION BY USING OUT OF HOME ADVERTISING.
Brex, a financial service startup based in San Francisco, utilized billboard and transit out of home advertising across key markets such as San Francisco, Boston, and Los Angeles. Their simple, yet meaningful messaging created an impact on their audience and ultimately generated positive results.
INSIGHTS
RESULTS
10x
Increase in ROI
2x
Its valuation
SOURCE: ONESCREREN.AI AND BREX, 2021
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Strategically Placed
According to Brex's CEO, Henrique Dubugras, by purchasing billboard space “where other people weren’t going,” Brex received positive attention from consumers.
Campaign Success
Dubugras believes the billboards were significantly more successful than digital advertising, which he estimates only delivered a tenth of the results of traditional out of home advertising. Customer feedback proved this point further, as it became clear based on consumers’ responses that the billboards had created better results than the other methods they used for advertising.
Results Delivered
After Brex’s out of home campaign, Dubugras attributed the company’s billboard spend with improving its other marketing efforts.
United States
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