WE HELPED BOUNCE CURL INCREASE AWARENESS USING PROGRAMMATIC DOOH AND MOBILE.
During Q1 2021, Bounce Curl launched an ad campaign aimed at driving brand awareness, consideration, and purchase intent of the product in the following DMA’s: Miami, NY, LA, Chicago, Phoenix, Houston and Philadelphia.
INSIGHTS
RESULTS
47%
Lift in Awareness
28%
Online Store Sessions
20 %
Direct Traffic Online
SOURCE: OUTFRONT MOBILE NETWORK AND AD IMPACT SURVEY, 2021
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Creative Excellence
Bounce Curl engaged OUTFRONT STUDIOS to help maximize creative potential for both DOOH and Mobile.
Strategically Placed
Bounce Curl programmatically activated prime OUTFRONT DOOH billboard assets via Vistar Media. Additionally, OUTFRONT mobile re-targeting was used to reach consumers exposed to the campaign directly on their mobile devices.
Highlights & Results
The overall campaign achieved incremental lift across all metrics of awareness, consideration, and purchase intent for Bounce Curl with the desired audience.
United States
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