Blenders
Eyewear

Download Case Study

Blenders
Eyewear

Download Case Study

WE SAW A 25% INCREASE IN SALES SINCE THEIR FIRST OOH CAMPAIGN

With a strong presence on social media, Blenders looked to traditional OOH media to build their brand within their hometown of San Diego with goals to drive both online engagement and increased visits to their retail location in Pacific Beach, CA.

INSIGHTS

RESULTS

25%

Increase in sales

200K+

Followers on Instagram since working with OUTFRONT

SOURCE: BLENDERS EYEWEAR

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

With a goal to reach their key demographic, we looked at audience data for each of the units and areas to determine the overall strategy. By pairing high-profile Bulletins with a showing of 8-10 Posters, we were able to infiltrate each of their key neighborhoods at major chokepoints.

Creative Excellence

Our team at OUTFRONT Studios collaborated with Blenders in-house design team on each of the creatives. This resulted in fresh copy changes and extensions on their Bulletins to create an extra pop and create a memorable experience.

Client Praise

“Pretty sick to see billboards making a resurgence in today’s media jungle!... Unlike the digi world, billboards can’t be skipped, blocked or deleted and gives you a chance to be loud, eye-catching and daring.”

- Chase Fisher, Founder

CASE STUDIES

ADDITIONAL CASE STUDIES

Save Warrior Nun
Gorillaz
Mayfair Witches
BelliWelli
Fernish
Poppi
View All Case studies

Thank you!