United States
WE DROVE WEB TRAFFIC AND SOCIAL CONVERSION FOR BASKIN-ROBBINS
Baskin-Robbins utilizedn billboard advertising to drive consumers to Baskin-Robbins locations in Atlanta to try their new sundae shakes.
CONSUMERS REACH ON SOCIAL MEDIA
UNIQUE VISITS TO BOBO’S WEBSITE
WEBSITE PAGE VIEWS
Two Sheet Posters located in high dwell areas of Atlanta’s MARTA transit system
Baskin-Robbins created a fake competitor, Bobo’s Backyard Combos, that advertised unique and unappetizing drinks next to their own new and more appealing sundae shakes
The Bobo’s advertisements encouraged consumers to check out their website. Consumers that did visit the website were directed to a Baskin-Robbins landing page offering a better alternative to Bobo’s drinks
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