Baskin Robbins

Baskin Robbins

WE DROVE WEB TRAFFIC AND SOCIAL CONVERSION FOR BASKIN-ROBBINS

Baskin-Robbins utilizedn billboard advertising to drive consumers to Baskin-Robbins locations in Atlanta to try their new sundae shakes.

INSIGHTS

RESULTS

9.4K

CONSUMERS REACH ON SOCIAL MEDIA

580+

UNIQUE VISITS TO BOBO’S WEBSITE

770 +

WEBSITE PAGE VIEWS

SOURCE: NUVI 2018, GOOGLE ANALYTICS.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE
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STRATEGY & TACTICS

THE FACTS

Strategically Placed

Two Sheet Posters located in high dwell areas of Atlanta’s MARTA transit system

Creative Excellence

Baskin-Robbins created a fake competitor, Bobo’s Backyard Combos, that advertised unique and unappetizing drinks next to their own new and more appealing sundae shakes

IRL TO URL

The Bobo’s advertisements encouraged consumers to check out their website. Consumers that did visit the website were directed to a Baskin-Robbins landing page offering a better alternative to Bobo’s drinks

CASE STUDIES

ADDITIONAL CASE STUDIES

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