Autoliv

WE AMPLIFIED AUTOLIV'S SAFETY BILLBOARD CAMPAIGN ON SOCIAL WITH A GIANT 3D TEDDY BEAR.

Autoliv spread their message to "Save Lives" by putting a giant 3D teddy bear on a billboard. This larger than life campaign generated 131 million press impressions.

INSIGHTS

RESULTS

109

Mentions of the billboard

500^K

Consumers reached on Social

131 ^M

Press impressions

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Autoliv's billboard was located on a key commuter path in Detroit.

IRL TO URL

Autoliv's billboard was amplified through press and social reaching millions online.

Creative Excellence

Autoliv worked closely with OUTFRONT Studios to design and bring the giant teddy bear to life.

SOURCE: NUVI & CISION 2020

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.