Audible

Audible

WE HELPED CONSUMERS BEAT SUMMER WEEKEND TRAFFIC AND HEAT WITH DYNAMICALLY TRIGGERED MESSAGES

Audible’s summer OOH campaign encouraged commuters to get ready for their summer weekends and tune into a new audio book on their app.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The campaign ran on digital billboards in Boston Chicago, New Jersey, New York and Philadelphia Friday-Sunday in July and August to reach commuters as they head out of the city for the weekend

Contextually Relevant

Creative was triggered by weather and traffic. When traffic hit 40MPH or below, Audible offered book suggestions to help consumers get “unstuck” in traffic. When the temperature reached 85 degrees or above, creative rotated to feature copy relating to how hot it was outside. If neither trigger was hit, general copy relating to a good book for the summer was featured on the billboard

CASE STUDIES

ADDITIONAL CASE STUDIES

/*JSSIncludes*/