WE HELPED CONSUMERS BEAT SUMMER WEEKEND TRAFFIC AND HEAT WITH DYNAMICALLY TRIGGERED MESSAGES
Audible’s summer OOH campaign encouraged commuters to get ready
for their summer weekends and tune into a new audio book on their
app.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Strategically Placed
The campaign ran on digital billboards in Boston Chicago, New Jersey, New York and Philadelphia
Friday-Sunday in July and August to reach commuters as
they head out of the city for the weekend
Contextually Relevant
Creative was triggered by
weather and traffic. When traffic hit 40MPH or below,
Audible offered book suggestions to help consumers
get “unstuck” in traffic. When the temperature
reached 85 degrees or above, creative rotated to
feature copy relating to how hot it was outside. If
neither trigger was hit, general copy relating to a
good book for the summer was featured on the
billboard