WE DROVE OVER 1 MILLION IMPRESSIONSFOR ASCEND LEARNING
Ascend is a network of K-12 public charter schools serving 5,500 students in 15 schools across Brooklyn—New York’s most populous borough. They included OOH and OUTFRONT’s mobile network in their media mix to raise awareness about the school and recruit teachers.
INSIGHTS
RESULTS
73%
Lift in CTR
5K+
Clicks
1M +
Impressions
SOURCE: OUTFRONT Mobile Network
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Strategically Placed
Ascend Learning utilized a mix of street level media to reach potential applicants at multiple touchpoints throughout their day.
Creative Excellence
Ads were simple and included messaging saying “Ignite Curiosity” inciting the rewards of teaching. The ads drove viewers to a career site where they could apply for the open positions.
Proximity Targeting
We geofenced 1-mile around Ascend Learning’s Rockaway Ave. location to reach residents and commuters on their mobile devices after being primed by the OOH ads first.
United States
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