Artifex

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Artifex

Download Case Study

DIGITAL ART PROJECT ARTIFEX TEASED ITS NFT PURCHASING LAUNCH DATE BY TAKING OVER TIMES SQUARE WITH MULTIPLE DIGITAL BILLBOARDS.

On May 6, 2021, The Artifex Project took over Times Square in NYC with OUTFRONT’s help, displaying NFTs crafted by 23 artists which could be purchased by the public later that month.

INSIGHTS

RESULTS

1.4M+

Potential people reached on Instagram

1.3M+

Potential people reached on Twitter

SOURCE: INSTAGRAM, TWITTER, 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Artifex chose Times Square to launch its carefully curated NFTs because of the heavy pedestrian traffic and thrill that comes with being in the middle of Times Square.

Creative Excellence

Along with presenting the NFTs on OUTFRONT’s big, bright, beautiful canvases and teasing the launch date for purchase later that month, Artifex also held a scavenger hunt throughout the city on the day of their Times Square takeover.

IRL to URL

The 23 featured artists and countless fans shared images and videos of the featured NFTs all over Twitter and Instagram. Artifex also posted content from the event to their official Twitter and Instagram.

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