ACPD

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ACPD

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WE TRIPLED THE SIZE OF THE RECRUITMENT CLASS IN COMPARISON TO PREVIOUS CLASSES

The Arlington County Police Department used outdoor advertising alongside a mobile campaign to promote open positions at their department and to encourage enrollment in the Police Academy.

INSIGHTS

RESULTS

3X

Increase the size of recent recruitment classes

27

Person recruitment class

SOURCE: CITY OF ARLINGTON, VIRGINIA

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The Arlington County Police Department used rail and bus adveritisng to reach potential recruits from the greater DC area.

Proximity Targeting

Harnessing the power of OOH and mobile ads, the ACPD ran a location specific mobile campaign to reinforce their message and provide a “click to join” action to find out more information and apply.

Client Praise

“The largest recruitment class EVER!”

- Captain J.L. Wasem, Arlington County Police Department.

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