Arena
Stage

Download Case Study

Arena
Stage

Download Case Study

WE SAW A 36% LIFT IN THE MOBILE ALONE SAR BENCHMARK FOR ARENA STAGE

Arena Stage is a theater in Washington DC that wanted to raise awareness for their Broadway show Disney Newsies. OOH and mobile was added to their media mix to generate buzz and drive ticket sales.

INSIGHTS

RESULTS

36%

Lift in SAR

312K+

Impressions

399

Tracked visits

SOURCE: OUTFRONT MOBILE NETWORK

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
  
STRATEGY & TACTICS

THE FACTS

Strategically Placed

Arena Stage used a mix of rail media in trains and in stations showcasing the details of their Disney Newsies show. They utilized the flexibility of digital OOH for contextually relevant messaging. The first creative rollout read "Coming Soon" and the second creative rollout read "Now Playing".

Proximity Targeting

We targeted specific locations to geofence and reach the target audience on their mobile device again after seeing the OOH ad.

Dynamic Landing Page

The landing page included branding, contact information, directions, and a direct link to purchase tickets.

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