WE DROVE OVER 1,000,000 MOBILE IMPRESSIONS FOR THE ANNENBERG FOUNDATION & NATIONAL WILDLIFE FEDERATION
The Annenberg Foundation, a family foundation established in 1989 that provides funding and support to nonprofit organizations in the U.S. and globally, along with the National Wildlife Federation wanted to spread awareness for their urban wildlife conservation efforts, specifically the protection of the Los Angeles mountain lion population. The Federation’s hope is to create a wildlife crossing at Liberty Canyon so they utilized mobile and OOH advertising to boost their fundraising efforts and spread their message.