United States
WE INCREASED ATTENDANCE OF AMAZON WEB SERVICE’S TARGET AUDIENCE TO THEIR PUBLIC SECTOR SUMMIT
Amazon Web Service wanted to drive attendance to their Public Sector Summit and increase attendees of their specific target demographic.
YEAR OVER YEAR INCREASE IN REGISTRANTS
YEAR OVER YEAR INCREASE IN ATTENDEES
LANDING PAGE VIEWS
To target federal government employees and the Department of Defense, AWS utilized metro station dominations at both Federal Triangle and Pentagon.
In addition to the OOH, AWS geo-targeted federal buildings with mobile ads to reach commuters. AWS saw an increase in website traffic, attributing this to the OOH campaign
“We had several customers visit us at other events sharing how they saw the metro station advertisements. Additionally, the campaign was covered by CNBC and Bloomberg. This showed us that the takeovers do make an impact.” –AWS
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