Amazon Web Services

Amazon Web Services

WE INCREASED ATTENDANCE OF AMAZON WEB SERVICE’S TARGET AUDIENCE TO THEIR PUBLIC SECTOR SUMMIT

Amazon Web Service wanted to drive attendance to their Public Sector Summit and increase attendees of their specific target demographic.

INSIGHTS

RESULTS

55.7%

YEAR OVER YEAR INCREASE IN REGISTRANTS

51.9%

YEAR OVER YEAR INCREASE IN ATTENDEES

76.69 K

LANDING PAGE VIEWS

SOURCE: AMAZON WEB SERVICES

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Strategically Placed

To target federal government employees and the Department of Defense, AWS utilized metro station dominations at both Federal Triangle and Pentagon.

IRL to URL

In addition to the OOH, AWS geo-targeted federal buildings with mobile ads to reach commuters. AWS saw an increase in website traffic, attributing this to the OOH campaign

Client Praise

“We had several customers visit us at other events sharing how they saw the metro station advertisements. Additionally, the campaign was covered by CNBC and Bloomberg. This showed us that the takeovers do make an impact.” –AWS

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