Amazon
Books

Download Case Study

Amazon
Books

Download Case Study

WE EXCITED AUTHORS TO SHARE THEIR BILLBOARD WITH MILLIONS OF AVID READERS ON SOCIAL.

Over 8 weeks, Amazon featured editors’ picks and top of the chart books on a digital billboard in New York City. Almost every author took to social media to share their book on the billboard.

INSIGHTS

RESULTS

12.4M+

Potential people reached​ on Instagram

1.96M+

Potential people reached​ on Twitter

SOURCE: INSTAGRAM & TWITTER, 2020​

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Amazon used a highly impactful, single digital billboard outside of Penn Station to share new books every week.

Creative Excellence

Every week, Amazon showcased 3 top charted books or editors’ picks. The creative featured book covers and where consumers could purchase the book.

IRL to URL

Nearly every author shared a picture of their book on the billboard to their social channels. In total, the authors’ reached millions of readers across Twitter and Instagram.

CASE STUDIES

ADDITIONAL CASE STUDIES

Save Warrior Nun
Gorillaz
Mayfair Witches
BelliWelli
Fernish
Poppi
View All Case studies

Thank you!