WE INCREASED SEARCH BY 300% FOR AN INNOVATIVE INSULIN COMPANY
Afrezza, an inhaled insulin for diabetes management, utilized OUTFRONT Studios and OUTFRONT’s Mobile Network to drive awareness of their product.
Lift in search of Afrezza
Mobile Impressions
Afrezza kicked off their exploration of OOH with a consultation with our sales and creative teams. Afrezza stressed that they received no ROI from their TV spots. This preliminary discussion informed their media selection and provided a deep understanding of how their existing creative would be formatted for OOH.
During consultation, Afrezza informed OUTFRONT Studios they only wanted to spend $150K. Upon deeper understanding of OOH and how well it pairs with mobile advertising, Afrezza upped their budget to $300K with OUTFRONT Studios designing the entire campaign. The campaign featured a vanity URL to drive search of the brand.
The campaign posted in Houston and Dallas with an OUTFRONT Mobile banner and custom landing page overlay.