Afrezza

Afrezza

WE INCREASED SEARCH BY 300% FOR AN INNOVATIVE INSULIN COMPANY

Afrezza, an inhaled insulin for diabetes management, utilized OUTFRONT Studios and OUTFRONT’s Mobile Network to drive awareness of their product.

INSIGHTS

RESULTS

300%

Lift in search of Afrezza

1.95M

Mobile Impressions

SOURCE: OUTFRONT MOBILE NETWORK

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

STRATEGY & TACTICS

THE FACTS

Consultation

Afrezza kicked off their exploration of OOH with a consultation with our sales and creative teams. Afrezza stressed that they received no ROI from their TV spots. This preliminary discussion informed their media selection and provided a deep understanding of how their existing creative would be formatted for OOH.

Creative Excellence

During consultation, Afrezza informed OUTFRONT Studios they only wanted to spend $150K. Upon deeper understanding of OOH and how well it pairs with mobile advertising, Afrezza upped their budget to $300K with OUTFRONT Studios designing the entire campaign. The campaign featured a vanity URL to drive search of the brand.

Attribution

The campaign posted in Houston and Dallas with an OUTFRONT Mobile banner and custom landing page overlay.

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