Afrezza

Afrezza

WE INCREASED SEARCH BY 300% FOR AN INNOVATIVE INSULIN COMPANY

Afrezza, an inhaled insulin for diabetes management, utilized OUTFRONT Studios and OUTFRONT’s Mobile Network to drive awareness of their product.

INSIGHTS

RESULTS

300%

Lift in search of Afrezza

1.95M

Mobile Impressions

SOURCE: OUTFRONT MOBILE NETWORK

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

STRATEGY & TACTICS

THE FACTS

Consultation

Afrezza kicked off their exploration of OOH with a consultation with our sales and creative teams. Afrezza stressed that they received no ROI from their TV spots. This preliminary discussion informed their media selection and provided a deep understanding of how their existing creative would be formatted for OOH.

Creative Excellence

During consultation, Afrezza informed OUTFRONT Studios they only wanted to spend $150K. Upon deeper understanding of OOH and how well it pairs with mobile advertising, Afrezza upped their budget to $300K with OUTFRONT Studios designing the entire campaign. The campaign featured a vanity URL to drive search of the brand.

Attribution

The campaign posted in Houston and Dallas with an OUTFRONT Mobile banner and custom landing page overlay.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!