United States
WE DROVE 2X THE AMOUNT OF ENROLLEES FOR AETNA DC HEALTH INSURANCE
Aetna DC wanted to use OOH in their media mix to target government employees and encourage new members to join as well as educate and provide service to current members.
The number of enrollees for Aetna DC Health Insurance
OOH was placed in high traffic rail stations and on buses to increase the reach of DC’s government employees.
A large portion of metro riders are government employees so Aetna combined the downtown street level presence with rail media including where passengers have long dwell time, inside the rail cars.
Creative ads displayed simple and consistent messaging across all forms of media to make connecting and understanding easy.
View All Case studies