Aetna

Aetna

WE DROVE 2X THE AMOUNT OF ENROLLEES FOR AETNA DC HEALTH INSURANCE

Aetna DC wanted to use OOH in their media mix to target government employees and encourage new members to join as well as educate and provide service to current members.

INSIGHTS

RESULTS

2X

The number of enrollees for Aetna DC Health Insurance

SOURCE: THE AD AGENCY

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.   

STRATEGY & TACTICS

THE FACTS

Strategically Placed

OOH was placed in high traffic rail stations and on buses to increase the reach of DC’s government employees.

Target Audience

A large portion of metro riders are government employees so Aetna combined the downtown street level presence with rail media including where passengers have long dwell time, inside the rail cars.

Creative Excellence

Creative ads displayed simple and consistent messaging across all forms of media to make connecting and understanding easy.

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Thank you!