360 Rosemary

360 Rosemary

WE SAW A 44% LIFT ABOVE THE MOBILE ALONE CTR BENCHMARK

The Related Group wanted to promote their new Class A Office Building, 360 Rosemary, in West Palm Beach. They utilized a OOH + Mobile campaign to target business professionals commuting on Brightline trains.

INSIGHTS

RESULTS

254K

MOBILE IMPRESSIONS DELIVERED

44%

ESTIMATED LIFT IN CTR

52 %

ESTIMATED LIFT IN SAR

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Branding and Promotions

Utilized targeted OOH Liveboards in Brightline Rail Stations to connect with their desired audience of business professionals.

Proximity Targeting

Geofenced the same Brightline Stations used for their OOH campaign to target target business professionals on their mobile phones as they waited for their train to arrive.

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