Strength of Our Raíces

OUTFRONT’s 2022 Hispanic Heritage Month campaign theme is Strength of our Raíces. The inspiration is based on roots (raíces). A tree’s roots are strengthened by the daily sun and can extend long distances and take different directions. When strong, the roots can withstand any wind or storms that comes their way. In many ways, this reflects the Hispanic culture. We remember childhood stories about the struggles our families endured in their journeys to seek enormous opportunity in the land of promise and freedom. At its foundation, our Raíces extend all over the globe. They provide the stability of enriched cultures and the nourishment to improve our collective futures. OUTFRONT’s Strength of our Raíces digital OOH campaign celebrates today’s leading Hispanic individuals, across all industries. This campaign applauds them for the impact of their achievements, while signifying where they are from.