Washington, DC is home to the Nation’s Capital with over 4.7 million people and a median HHI of $99,400, 63% above the national average.

DC is the center of US and international government, creating an ethnically diverse area of political leaders, government employees, and corporate contractors. In addition to government, the Capital Region is powered by education, health, technology and tourism creating one of the strongest economies in the nation. The DC Metro area has the 2nd longest commute in the Nation meaning more time spent outside the home. As people spend more and more time outside their home and office, we are front and center in the places where people live, work, and travel.

89

Of the Population
Reached Weekly

Why OOH in Washington, D.C.?

OOH can be targeted by market, neighborhood, and demographic, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently in the DC Metro Area. OUTFRONT reaches 89% of DC weekly.*

SOURCE: GEOPATH, 2019

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