Reaching key tourists and daily commuters alike, Roanoke Valley is the largest metropolitan area in Western VA.

The Roanoke Area includes the cities of Roanoke and Salem. The dominant employers in this region are Carillon Clinic, Norfolk-Southern Railroad, and Advance Auto. Its close proximity to the mountains and Smith Mountain Lake, provide a strong consumer draw to the valley. Roanoke is conveniently located on the southern tip of the Shenandoah Valley, just 251 miles South of Washington DC. It is the closest city to VA Tech and several other colleges. Throughout the year, VA offers an array of events such as the Strawberry Festival, Kite Festival, Salem Fair, and Dickens of a Christmas. Target residents daily on the I-81.

75

Of the Population
Reached Weekly

Why OOH in Virginia?

OOH can be targeted by market, neighborhood, and demographic, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently. OUTFRONT Media reaches 75% of US consumers weekly.*

SOURCE: GEOPATH, 2019

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