Located just 10 miles from Bradley International Airport, and only 20 miles from Connecticut’s Greater Hartford metro area, the Springfield-Holyoke region is extremely rich in diversity, with over a 20% Hispanic population.

Serving as a great cultural conduit to New England, the Springfield area features the iconic Six Flags New England, Naismith Memorial Basketball Hall of Fame, and the new MGM Springfield. Greater Springfield also attracts and appeals to the innovative and younger millennial generation seeking alternatives to Greater Boston & NYC. Connect with local residents and passersby by leveraging OUTFRONT’s bulletins to share your brand or business message.

95

Of the Population
Reached Weekly

Why OOH in Springfield - Holyoke?

OOH can be target by market, neighborhood, and demographic, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently. OUTFRONT Media reaches 95% of Springfield area consumers weekly.*

SOURCE: GEOPATH, 2019

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