With 1.6 million residents, Providence, RI is one of the most densely populated cities in the country and a popular New England tourist destination.
Providence residents are young, educated, and ethnically diverse. The city is an educational powerhouse that is home to some of the top colleges and universities in the country. Its vibrant culinary and arts scene also makes it a popular destination amongst locals and tourists alike. Just outside of Providence is New Bedford, another popular tourist town and affluent New England community.
Of the Population
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Why OOH in Providence - New Bedford?
89% of residents choose driving as their primary mode of transportation, making OUTFRONT billboards the perfect medium to deliver unavoidable ad messaging to thousands of commuters daily.
SOURCE: GEOPATH, 2019