United States
Over 19 million people visit Phoenix each year and spend over $16.7 billion.
The Phoenix DMA is the 11th largest in the U.S with a population of over 5.6 million people, and Phoenix is the 5th most populous city nationwide. Its multicultural population currently makes up almost half of its total population, and it is the 9th largest Hispanic market. The area is a thriving marketplace driven by technology and world-leading companies. The ascendance of technology in Phoenix's local economy has been so dramatic that the city has earned the nickname "The Silicon Desert." Phoenix is home to Avnet, ON Semiconductor, Insight, Exos and Axway. Other major companies with headquarters in Phoenix include PetSmart, Magellan Health, Banner Health, Carvana, and Republic Services.
99
Of the Population
Reached Weekly
Why OOH in Phoenix?
OOH can be targeted by market, neighborhood, and demographic, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently. In Phoenix, OUTFRONT Media is the only provider of posters and Valley Metro Light Rail and reaches 99% of the DMA consumers weekly. *
SOURCES: GEOPATH, 2021, NIELSEN, VISIT PHOENIX
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