Traditional OOH and OUTFRONT Mobile – A Powerhouse Duo
Our phones have become an extension of our bodies attached to our hands constantly. Especially now, time spent with mobile has increased by 34% over the last several weeks. We focus on combining the power of location targeting and location data to put relevant brand messages in front of the audiences that matter most to your business.
- Research shows that consumers are 48% more likely to engage with a mobile ad after being exposed to the same ad on OOH first.*
- Mobile ads allow you to target people in specific neighborhoods, and around their local communities, while they are at home, and as they go on essential errands or out for exercise.
- OOH ads provide massive in real life (IRL) canvases for eye-catching creative messages, while mobile targeting allows for one-to-one engagement for audiences to learn more about a brand, or even to find a store location!
- With OUTFRONT Mobile, advertisers have the best of both worlds with the power to target audiences in real-time locations or based on places people have visited over the last 180 days.
With OUTFRONT, brands get eye-catching designs to intrigue consumers as well as mobile data to engage and communicate with consumers directly. We focus on leveraging the power of location targeting and location data to put relevant brand messages in front of the audiences that matter most to your business!
*SOURCE: OCEAN NEURO INSIGHTS