24 Million Consumers visit Louisville annually, for an estimated impact of $1.6 Billion.

Louisville is Kentucky’s largest city and prides itself for rich cultural flavor. Known as “Derby City” and “Gateway to the South,” it is headquarters to several major companies such as: Humana, Brown Forman, Louisville Slugger Bats, Papa John’s Pizza, YUM! Brands (parent company of KFC, Pizza Hut, and Taco Bell), and Texas Roadhouse. Louisville is also home to UPS Air Hub, GE Appliance Park, and Ford Motor Company Plants. Tourists flock to Louisville for foodie and bourbon getaways and tent pole events like the Kentucky Derby. Leverage their spending power with OUTFRONT.

98

Of the Population
Reached Weekly

Why OOH in Louisville?

OOH can be targeted by market, neighborhood, and demographics, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently. OUTFRONT reaches 98% of Louisville each week.*

SOURCE: GEOPATH, 2019

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