Mobile

Mobile

Detroit OOH and Location-Based Mobile Targeting – A Powerhouse Duo

Our phones are with us at every point in the day. Especially now, time spent with mobile has increased by 34% over the last several weeks. We can leverage that additional screen time to keep your business top of mind and bring more customers to your website. Research shows that pairing OOH and mobile advertising increases engagement rates by 48%.* We can target people in neighborhoods and around their local communities while they are at home and as they go on essential errands or out for exercise. OOH provides massive in real life (IRL) canvases for eye-catching creative messages, while mobile allows for one-to-one engagement for audiences to learn more about a brand or even to find a store location! With OUTFRONT Mobile, advertisers have the power to target audiences in real-time locations or based on places people have visited over the last 180 days. We focus on leveraging the power of location targeting and location data to put relevant brand messages in front of the audiences that matter most to your business!

*SOURCE: OCEAN NEURO INSIGHTS

The Perfect Pair

Bringing In-Home and OOH Advertising Together in Motor City

As people temporarily spend more time in the home, mobile screen time has increased. Mobile primes our neighborhood media connecting with communities at home and as they venture out to buy groceries, pick up food, or go for a jog. Utilize our 100K app network to connect now.

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Our In-App Mobile Targeting

Proximity
  • Set geographical boundaries around desired locations to deliver targeted mobile ads and speak directly to the audiences in those areas.
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AUDIENCES
  • Connect with audiences based on location lifestyle, brand categories, or even specific brands that people visit often. We have also built audience packages of people that take major transit systems around the country!
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Creative
  • We have several creative opportunities available for mobile including small and large display which can be static or animated gifs, as well as mobile video!
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Reporting
  • Our reporting is extensive and customizable depending on campaign size and the key performance indicators that matter most to your brand.
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