Home to 4.5 million people and the 13th largest DMA, Detroit is the largest city in Michigan and is nicknamed “Motor City” as it is known as the world’s automotive capital.

The city serves as headquarters to Auto’s “Big Three” – General Motors, Ford, Chrysler – as well as to additional well-established companies such as Compuware, Little Caesars, Quicken Loans, and many more. From high-traffic city centers, to local suburban areas, and ideal airport commuter traffic, targeting businesses of all sizes, is a breeze. OUTFRONT dominates in this market, offering advertisers the ability to reach their audiences (big and small, adults and children) with a multitude of intelligent OOH solutions, including both roadside media and transit opportunities. Not only does OUTFRONT have static billboards and posters across all Southeast Michigan but is also the largest Digital OOH Network provider available in Detroit.

98

Of the Population
Reached Weekly

Why OOH in Detroit?

OOH can be targeted by market, neighborhood, and demographic, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently. In Detroit, OUTFRONT reaches 98% of people each week.*

SOURCE: GEOPATH, 2019

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