Home to 4.5 million people and the 13th largest DMA, Detroit is the largest city in Michigan and is nicknamed “Motor City” as it is known as the world’s automotive capital.

The city serves as headquarters to Auto’s “Big Three” – General Motors, Ford, Chrysler – as well as to additional well-established companies such as Compuware, Little Caesars, Quicken Loans, and many more, making targeting big businesses here a breeze. OUTFRONT dominates in this market, offering advertisers the ability to reach their audiences (big and small, adults and children) with a multitude of intelligent OOH solutions, including the largest Digital OOH Network available in Detroit.

98

Of the Population
Reached Weekly

Why OOH?

OOH can be targeted by market, neighborhood, and demographic, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently. In Detroit, OUTFRONT reaches 98% of people each week.*

SOURCE: GEOPATH, 2019

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