Driving and Tracking Conversations

OOH secures 4X more social activations, per ad dollar spent, compared to all other media*. Our social media monitoring tool tracks social activations and conversations around specific campaigns, providing unparalleled, data-packed insights that paint a fuller picture of visibility and consumer response to your OOH advertising.

• Using keywords, social profiles, hashtags, and phrases, OUTFRONT can track mentions, sentiment, reach, and trends around your campaign and brand
• We can monitor specific locations, or track campaigns nationally, to show the impact of your OOH advertising
• Campaign monitoring allows you to be a “fly on the virtual wall” – listening to what consumers are saying and feeling about your brand
• Social listening insights help inform what’s working, and where adjustments might be needed, to make the most of current and future OOH campaigns that get people talking (and typing!)


SOURCE: NIELSEN, 2017