United States
Impact Commuters Daily
Located on key highways and intersections, your brand message receives long term presence and frequency on commuters’ daily journeys. Over 80% of travelers have noticed a billboard in the past month. Increase brand recognition and prompt action among your target audience. Bulletins come in both static and digital formats. With consumers facing digital fatigue due to COVID-19, advertisers are taking advantage of OOH. 90% agree that digital out of home is the right place to invest currently due to consumers’ device fatigue and a shift to spending more time outdoors due to the pandemic.* These large format assets are located in key and heavy trafficked locations, typically along roadways or highways. With the right creative, in the right locations, this format drives mass awareness. As the people want to be anywhere but at home, bulletins are the prime way to bring consumers to your brand.
*SOURCE: NIELSEN, OOH ADVERTISING STUDY VERIZON MEDIA, STEP OUTSIDE WITH US SEPTEMBER, 2020.
