Known as “The Hub,” Boston is the global leader in education and innovation, and is at the center of hi-tech manufacturing, healthcare, and financial services in New England.

As the largest city in New England, Boston houses over 3.9 million residents living with a median HHI of $85,974; 41% above the national average. With over 200 colleges and universities, Bostonians are also among the most highly educated in the country. The intellectual influence and spending power of these consumers make Boston a highly desirable market for advertising.

98

Of the Population
Reached Weekly

Why OOH in Boston?

OOH can be targeted by market, neighborhood, and demographic, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently. In Boston, OUTFRONT reaches 98% of consumers market wide each week.*

SOURCE: GEOPATH, 2019

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