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 Brand Stories

new york times square out of home digital billboard advertising 
new york times square out of home digital billboard advertising 
new york times square out of home billboard advertising 
new york times square out of home billboard advertising 
 
 

To drive awareness of their new shake combinations and to drive website traffic, Baskin-Robbins used a multi-faceted OOH campaign on Atlanta’s MARTA. To start, Baskin-Robbins partnered with OUTFRONT Studios to create a fake competitor, Bobo’s Backyard Combos, with ad copy lines encouraging consumers to visit Bobo’s website. Baskin-Robbins used two sheet posters to advertise Bobo’s unique and unappetizing drink, pictured directly next to their own new sundae shakes. Consumers that visited Bobo’s website, were directed to a Baskin-Robbins landing page offering a tastier sundae shake. Over 580 unique consumers visited the Drink Bobo's website, peaking 770 page views. Additionally, 9.4K consumers were reached on social media over the 4-week campaign flight.


Read the full case study and remember OOH drives 4x more social and search activations, per ad dollar spent, than any other medium. 

   

OUTFRONT Media is the ‘always on’ platform, effectively communicating great brand stories, illustrated through big, impactful creative. A great media amplifier, OUTFRONT serves as the best primer for all things digital, social, and mobile, extending the impact of powerful​ ​storytelling.

 

Check out more of our client s​tories by viewing our case studies. Your brand story, told on our canvases. Contact us now to share your story!​

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