On March 5th, The Bachelor, Arie Luyendyk Jr., shocked the nation when he proposed to and then quickly dumped Minnesota native, Becca Kufrin. Earlier the next day, anonymous Bachelor Nation fans posted anti- Arie billboards in Minnesota and Los Angeles showing their disapproval for Arie's decision. These Bachelor billboards quickly reached the press and ended up on that evening's live taping of After the Final Rose in Los Angeles. In 12 hours, a passionate message went from an idea, to a billboard to national TV, showing the power and flexibility of billboard advertising. The earned media didn’t stop there; in only 72 hours the billboards triggered over 760M press, social, and TV impressions.
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