To drive awareness, store and website traffic, and encourage women to “Find Your Uniform," clothing brand Jeni Kayne used OOH advertising in NYC. Creative featured model Tylynn Nguyen breastfeeding her newborn. The OOH sparked consumers and celebrity influencers to post the OOH on their respective social media accounts. According to Fashionista, the OOH campaign reached 4 million consumers over the course of the campaign with a 1,305% increase in user generated content. Jenni Kayne also attributed the OOH campaign to an increase in sales by 3X!
Read the full
case study and remember OOH drives 4x more social and search activations, per ad dollar spent, than any other medium.
OUTFRONT Media is the ‘always on’ platform, effectively communicating great brand stories, illustrated through big, impactful creative. A great media amplifier, OUTFRONT serves as the
best primer for all things digital, social, and mobile, extending the
impact of powerful storytelling.
Check out more of our client stories by viewing our
case studies. Your brand story, told on our canvases. Contact us now to share your story!