To build anticipation for the April 5th premier of the Jersey Shore Family Vacation, MTV launched an OOH media campaign in NYC. The media included a spectacular billboard in Times Square and subway domination. Starting two weeks prior to the premiere, the cast shared photos of themselves in front of all OOH assets across their personal social profiles, exponentially broadening the reach of the campaign. In just one week, the campaign reached over 81 million people on social and gained top media publication coverage.
case study and tune in on April 5th.
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