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 Zelda Symphony

Case Study

Zelda: Symphony of the Goddesses mobile campaign    
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Significant Results

  • Secondary Action Rate (SAR), which was optimized for, reported a 82% lift above benchmark.
  • Secondary actions included clicks to the tour page of the website, click to Ticketmaster, and directions to the theater.
  • Attribute Legend of Zelda’s lift in SAR to the OOH priming effect.
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Highlighting the premiere of their show in New Orleans, Zelda: Symphony of the Goddesses, geofenced their digital billboards, the theater, and local universities. The client saw an 82% lift in secondary action rate.

Details

  • Campaign Flight: Jan. 18, 2016 – Feb. 14, 2016 (4 weeks)
  • Media buy: Digital Billboards in New Orleans
  • Geofence: 1 mile around digital billboards and key secondary locations (Saenger Theatre, Tulane University & University of New Orleans)

Rational

Drive ticket sales to the Zelda: Symphony of the Goddesses, one night event on April 1st in New Orleans.

Results

  • SAR, which was optimized for, reported a 82% lift above benchmark.
  • Secondary actions included clicks to the tour page of the website, click to Ticketmaster, and directions to the theater.
  • Attribute Legend of Zelda’s lift in SAR to the OOH priming effect.
Zelda Mobile Bar graph
 
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