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 YouthBuild Charter

Case Study

YouthBuild Charter on rail interior card
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"Our web traffic has gone up 8.8% in the last couple days since the ads went up and a few of our counselors and program directors have said they've been getting more calls".

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

YouthBuild Charter successfully utilized bus interior cards, rail interior cards, and mobile to create awareness for summer enrollment.

Details

Audience: Adults 18-25

Media Mix: Bus Interior Cards, Rail Interior Cards, Mobile

Market: Los Angeles

Rational

Out-of-home was used for branding and awareness in conjunction with mobile ads. Bus interior cards and rail interior cards were used too for general awareness with mobile ads reinforcing the message and prompting action.

Results

"YouthBuild did the same campaign last year in 2016, it was hugely successful that they did it again in 2017 - with even better results. Our web traffic has gone up 8.8% in the last couple days since the ads went up and a few of our counselors and program directions have said they've been getting more calls".

Emily Suttmeier, YouthBuild Charter School, Communications & Outreach Coordinator

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