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​​​​​Case Study

XLanes Backlits in Los Angeles
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How do advertisers increase brand awareness? Out-of-home of course! Explore this case study in detail







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XLanes, a new indoor recreation venue in downtown Los Angeles featuring bowling, arcades and billiards, turned to out-of-home to increase brand awareness and drive sales.



XLanes successfully utilized backlits at The Grove and The Americana at Brand, popular retail centers in the greater LA area which are known for their upscale audiences.​




Out-of-home provided the ability to get their message out to the market and reach potential customers while they were visiting The Grove and The Americana, popular nightlife and activity destinations.



"Ever since we started advertising with OUTFRONT Media, we have noticed an increase in awareness for our brand. Since XLanes has not been around for long, we have received a noticeable amount of curious patrons, whom have taken the time to call in to ask more about us and our location. We have also received corporate event inquiries. I only wish we did more market research to hear where all of the inquiries were coming from to give a statistical relation as to how much we've grown since the campaign. What I can say is that​ I have heard results from the times that I have asked our guests of where they have heard of us, and it is pleasing to hear that the OOH campaign has been working!"

-Jenny Wong-Li
Event Specialist, XLanes



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