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 WPLG Local 10

Case Study

WPLG Local 10 Buses in Miami
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Local 10 News utilized a great Media Mix to create awareness for their local news station. The station was lacking a strong outdoor presence and Outfront Media was the answer to reach their audience because of the diverse forms of OOH advertising that only Outfront has in South Florida.

 
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

To effectively use Co-op dollars to drive our brand, our on air talent and our programming to South Florida
commuters/viewers.

Details

Adults 25-54

Rationale

We wanted to take advatage of all the sets of eyes driving in traffic in South Florida. We went with Outfront Media because they could package static/digital billboards with transit advertising.

Results

Our outdoor campaign played a critical role driving awareness and was a strong part of our stations #1 ranking in May2015.

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