SAR was optimized for, with 8.98% of consumers completing a secondary action, a 233% lift from the mobile alone benchmark.
Wonderland's lift in SAR is attributed to the OOH priming effect on mobile engagement.
Wonderland successfully paired OOH and mobile to increase awareness of their location and their Happy Hour deals.
Campaign Flight: Mobile & OOH: May 9, 2016 - August 31, 2016 (12 weeks)
Media buy: Poster and Mobile
Geofence: 3 mile radius around OOH assets and 3 targeted zip codes
Create awareness for Wonderland location and their Happy Hour deals.