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 WELD

Case Study

Women Encouraging Living Donation out of home advertising in san diego
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"Our WELD (Women Encouraging Living Donation) billboards were a hit in part because of their careful placement to reach our demographic and the beautiful design. They started a conversation that led to a front page story in the Union Tribune, multiple phone calls to the foundation, and a half hour interview on 7 San Diego radio stations. A great kick off to our campaign."

Diana Brockington, Executive Director, John Brockington Foundation

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

"Our WELD (Women Encouraging Living Donation) billboards were a hit in part because of their careful placement to reach our demographic and the beautiful design. They started a conversation that led to a front page story in the Union Tribune, multiple phone calls to the foundation, and a half hour interview on 7 San Diego radio stations. A great kick off to our campaign."

Diana Brockington, Executive Director, John Brockington Foundation

Details

Audience: Females 25-50

Media Mix: Static Billboard

Market: San Diego

Rational

Strategic out-of-home placement was used to generate awareness amongst their target audience.

Results

"As a rookie to outdoor advertising I was grateful for the direction, suggestions, and responsiveness from OUTFRONT media and Joe Casio, including presenting at our meeting and answering questions throughout the process. First time out and not the last for partnering with OUTFRONT to get the WELD message…out and in front of San Diego."

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