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 Williams Homes

Case Study

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Significant Results:

SAR was optimized for, with 6.85% of consumers completing a second action, a 128% lift from the mobile alone benchmark.

Rotation of two mobile banners optimized for CTR to a dedicated landing page before entering into a website.

Attribute Williams Homes huge lift in SAR to the OOH priming effect.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Campaign success was achieved by pairing mobile with their poster campaign, utilizing the OOH priming effect.

Details

The campaign objective was to identify potential homebuyers in the San Fernando Valley area.

Rational

Build a tiered campaign using poster units within a set perimeter of the property with geofencing to mobile devices with content alignment to reinforce engagement and drive initial contact.

Results

SAR was optimized for, with 6.85% of consumers completing a second action, a 128% lift from the mobile alone benchmark.

Rotation of two mobile banners optimized for CTR to a dedicated landing page before entering into a website.

Attribute Williams Homes huge lift in SAR to the OOH priming effect.

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